The dream of creating my own clothing brand is something I have had since I was very little. I took the leap on June 11, 2019, the day Pitaya was founded. At the time, I was 16 years old.

✨ I started by selling clothes from my bedroom - today we are a strong team of 18 employees.
✨ On September 2, 2022, we opened our first store at Badstuegade 14, 8000 Aarhus C, a huge step that I am incredibly proud of.
✨ Today we have 4 physical stores located in Aarhus C, Rosengårdcentret in Odense, Haderslev and in the heart of Copenhagen.

During 2021, I moved my business to larger warehouse premises and got an even bigger warehouse and office.

In 2021 I graduated, my plans for the future were different from those around me - I was going to build on my entrepreneurial adventure. The dream of combining my webshop and physical store was still alive.

We became 7 employees and shipped over 35,000 pieces of clothing.

A very educational and exciting year for my small business. We ended 2023 with around 14 employees across our warehouse, office and store.

The year was filled with exciting conversations with external partners, and our physical store in Aarhus was filled with the sweetest sales assistants, who today are the ones you meet at Volden 25 🌸

2025 has been absolutely incredible. The year has brought so many great events and no less than two store openings in new cities, both huge successes that exceeded all my expectations. Here I have gathered just some of the highlights from the wildest 2025:

✨ We launched our Creator Community with the sweetest girls.

✨ On May 30th, we opened a store in Haderslev.

✨ On August 30th, we opened a store in Rosengårdcentret in Odense.

✨ We relocated our Aarhus store to new, bigger and even more beautiful premises and reopened on December 5.